There is a multitude of different uses for SMS as it becomes integrated into marketing communication strategies. SMS can be used for CRM to increase brand loyalty by sending SMS text messages to opted-in customers to promote special offers, discounts etc. SMS text messaging offers greater flexibility for customers and allows tailored information to be sent to the appropriate target audience with measurable results, from the company's website or database application.
SMS text messaging provides companies offering consumer goods and services a cost effective means of communicating instantly with a large target audience, saving money, increasing market share and gaining a competitive advantage.
There are many opportunities for a whole range of businesses providing consumer goods and services, for example within mcommerce; restaurants receiving SMS booking requests and in turn confirming reservations by return SMS, retail outlets sending discounts and special promotions by SMS, SMS stock checks and stock management, and car garages sending service and MOT reminders by SMS.
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