HSL are delighted to announce that their project for directly interconnecting at the SS7 level with mobile networks is coming to fruition, with a number of direct interconnects having been established with a number of mobile network operators. SS7 is the network protocol used within and between network operators and is the native protocol over which SMS is sent.

As a dedicated provider of SMS, HSL continuously strive to enhance their network operations and service portfolio. Using direct SS7 interconnect reduces the reliance on third parties and the scope for failure that can occur with other forms of connection. Therefore through the use of direct SS7 interconnects HSL provide increased benefits to clients and a direct delivery route for communication with mobile telephones on these networks.

HSL’s delivery infrastructure makes use of four different forms of connection to mobile networks:

a) connection via SMPP/IP to destination network’s SMSCs for delivery to that destination network;
b) connection via SMPP/IP to a mobile operator’s SMSCs that are able to deliver to a destination network;
c) connection via SS7 to a mobile operator’s SS7 network for delivery to a destination network;
d) and connection via SS7 for direct delivery to a destination network.

Established direct interconnects so far include:

Cosmote, Greece
Etisalat, UAE
Orange, UK

Further direct interconnects expected to go live in the next 3-6 months include:

T-Mobile, UK

Vodafone, UK
O2, UK
H3G, UK

This is an exciting time for HSL and a significant step for the company’s growth and development within the mobile industry. The use of SS7 direct interconnects enables HSL to be positioned in the industry as a serious alternative to mobile network operators’ own SMSC offerings.

Voice Services from HSL

As part of HSL’s commitment to improving and developing innovative service enhancements, the company is pleased to inform both clients and potential clients that they will soon be introducing voice services to their service portfolio. This is a great step for HSL and the service will be enabled through Virtual Mobile Number and Virtual SIM Hosting solutions and will provide clients the ability to receive and make voice calls, in addition to sending and receiving SMS. It is anticipated that the new voice services will be available by the end of the year, with further news to be announced in due course.

The month of May was an exciting and busy time for HSL with the company moving their Head Office to the prestigious Watermark building in the Alba Campus, Livingston, which is the hub for Scottish technology enterprises. With the continued growth and move of premises HSL are equipped to expand and develop their existing service portfolio and look forward to enjoying their new contemporary surroundings.

The new HSL Head Office address is:

Hay Systems Ltd

Watermark
Alba Campus
Livingston EH54 7EG

Scotland, United Kingdom

New contact numbers:

Phone: +44 (0) 1506 605 260
Fax: +44 (0) 1506 605 261

HSL Expands into Asia Pacific

In line with global strategy and the company’s focus on building client relations around the world, HSL appointed Wayne Hulls as their new Regional Manager for the Asia Pacific during January 2007. Parallel to this HSL opened a new sales office in Wellington, New Zealand.

The entry into Asia Pacific allows HSL to better serve the needs of local clients and continues to demonstrate their determination and strategic vision of providing a superior product offering and high level of customer service, ensuring both customer contact and communications are increased.

Our Asia Pacific contact details are:

Hay Systems Ltd
P O Box 708
Wellington
NEW ZEALAND

Tel: +64 (0) 4 471 5394
Fax: +64 (0) 4 474 3349

Sales (NZ): 0800 600 635
Sales (Australia): 1 800 621 240

If so HSL have the perfect solution…AlertBroadcast.

The AlertBroadcast solution facilitates the sending and receiving of alert notifications quickly and reliably between a controller and team members. A designated controller would initiate the SMS messages to be sent to the distribution list simply by sending a SMS from the mobile handset to a broadcast number, which would then automate SMS to be sent to those on a distribution list. The solution allows numerous notifications to be sent as discreet SMS messages and furthermore replies can be received by the controller.

The solution is available to Advanced Services clients and is easy to use. Clients benefit from a dedicated Client Support Site where they can logon and manage their controllers and distribution lists.

For further information regarding the AlertBroadcast service please contact the HSL Sales team at sales@haysystems.com alternatively speak to a friendly member of our Sales team on: +44 (0) 1506 605 260 (Option 1).

Short Message Peer-to-Peer (SMPP) support has been increased so that we can now offer intermediate delivery notifications to a number of clients who connect to our gateway using the SMPP interface. These notifications enable an application using SMPP to receive immediate status information for a message submitted to HSL’s systems from the time the message is first attempted for delivery by our systems and updates as HSL makes subsequent delivery attempts. Intermediate notifications will help clients to determine the reason for a message being delayed, such as when the mobile is switched off or out of coverage (i.e. absent) or the SIM is full, and will therefore be of value to those clients for whom time is of the essence. Intermediate delivery notifications are fully supported for accounts using HSL’s SMSCs and are also supported to a limited degree for accounts using both HSL’s own SMSCs in combination with other network SMSCs.

HSL joins ETSI as a full member and participant in 3GPP - the standards bodies responsible for the development of GSM standards.

March 2007



HSL expects to further enhance its coverage during June to include more mobile networks in the Asia Pacific and North America.

June 2007

France:
+33 (0) 1 55 27 39 46

Germany:
+49 (0) 69/9 75 03 -419

Gulf region:
+971 4 801 9212

Asia Pacific region:
+64 4 471 5394

UK (London):
+44 (0)20 7956 2033

UK (Head Office):
+44 (0)1506 605 260

Please contact us on the above telephone numbers or by email if you have any query regarding our services.

sales@haysystems.com